First impressions matter—especially in blogging. If your introduction doesn’t hook your reader fast, they're gone. So what makes a blog intro great? It’s not just about being clever. It’s about being clear, relevant, and real.
In this post, we’ll break down:
✅ What makes a blog introduction work
• What makes readers bounce
• 5 real examples of good and bad intros
• A simple formula to write intros that land every time
✅ What Makes a Good Blog Introduction?
A strong blog intro should:
Grab attention – with a stat, story, or question
Set clear expectations – what’s this post really about?
Establish relevance – why should the reader care?
Get to the point – no fluff, no rambling
❌ What Makes a Bad Blog Introduction?
Bad intros usually:
Ramble without saying anything
Use generic filler (“In today’s fast-paced digital world…”)
Hide the value until paragraph three
Assume too much or too little
• Real Examples: 5 Good Intros, 5 Bad Ones
• Good Intro #1: The Hook & Promise
Topic: Time Management Tips
"You’re not bad at time management—you’re just using the wrong system. Here’s how to fix that in under 10 minutes a day."
Why it works: Clear pain point, promise of a solution, and immediate value.
• Bad Intro #1: The Vague Generalization
"Time is something we all have, and managing it can be both difficult and rewarding depending on the situation."
Why it fails: Says nothing. No urgency. No reason to keep reading.
• Good Intro #2: The Bold Statement
Topic: Remote Work Burnout
"Remote work isn’t flexible anymore—it’s just overwhelming. Here’s what no one tells you about setting real boundaries."
Why it works: Strong opinion, hits a nerve, invites curiosity.
• Bad Intro #2: The Boring Build-Up
"In this article, we will explore some tips and tricks for working from home in a productive and healthy way."
Why it fails: Reads like a school essay. No emotion or hook.
• Good Intro #3: The Relatable Scenario
Topic: Budget Travel
"You’re staring at flight prices again. You’ve clicked every deal. Still no clue how people travel the world on $20 a day? Let’s change that."
Why it works: Speaks directly to a real reader frustration and sets the tone.
• Bad Intro #3: The Empty Opener
"Traveling is a popular pastime for many people, and finding ways to save money while doing it is important."
Why it fails: Generic. Could’ve been written by AI from 2015.
• Good Intro #4: The Urgent Stat
Topic: Data Privacy
"80% of people have no idea how much of their personal data is being tracked daily. Here's how to stop bleeding information online."
Why it works: Shocking stat + clear value = instant intrigue.
• Bad Intro #4: The Corporate Voice
"Data privacy continues to be a concern for many individuals and organizations in today’s digital landscape."
Why it fails: Overused phrasing. Distant tone. It’s forgettable.
• Good Intro #5: The Mini Story
Topic: Learning to Code
"In 2018, I failed every coding bootcamp test I took. Now I write software for a living. Here’s what I wish someone told me back then."
Why it works: Personal, real, and builds trust instantly.
• Bad Intro #5: The Fake Deep Thought
"Learning to code is like learning a new language—it requires practice, patience, and perseverance."
Why it fails: Empty metaphor. No real entry point into the topic.
• How to Write Awesome Blog Introductions (Every Time)
Use this quick formula:
Hook + Truth + Value = Killer Intro
Template:
Hook: Grab attention with a bold line, stat, or question.
Truth: Say something real that your audience will nod at.
Value: Spell out exactly what they’ll get from reading.
Example Using the Formula:
Topic: Job Interview Prep
"You only get one shot to answer 'Tell me about yourself'—and most people blow it. This post breaks down what hiring managers actually want to hear and how to say it with confidence."
• A Tip
Write your intro after you write the post. That way you know exactly what you're introducing—and you’ll cut the fluff naturally.